Chris has more than 20 years experience focusing on all areas of patent, trademark, trade secret and copyright law, with the goal of providing valuable intellectual property protection strategically aligned with each client’s business objectives. He manages the patent, trademark, trade secret and copyright portfolios of a number of international companies. Chris assists clients in optimizing their intellectual property opportunities through the use of patents, trademarks, trade secrets and copyrights in the United States and abroad.

He has also conducted intellectual property audits to help clients mine and capture important innovations. He also assists clients in mitigating intellectual property risks and is experienced in drafting licenses, assignments, development agreements, non-disclosure agreements, and other intellectual property-related agreements and business documents including trade secret policies and procedures to help eliminate those risks. Should the need arise, Chris is also experienced in filing and defending lawsuits involving patent, trademark, trade dress, copyright and unfair competition claims.

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Admitted to Practice

  • Wisconsin State Courts
  • State Bar of Arizona
  • United States District Court for the District of Colorado
  • United States District Court for the Eastern District of Wisconsin
  • United States District Court for the Western District of Wisconsin
  • United States Patent and Trademark Office

Representative Work

  • Water and wastewater treatment and conditioning systems; pumps and products
  • HVAC and other heating and cooling systems
  • Devices and systems for vehicles including automobiles and trains; agricultural equipment and construction equipment; batteries
  • Dairy equipment and products including bedding and milking devices
  • Athletic equipment and sporting goods

Honors & Recognition

  • Recognized in The Best Lawyers in America®
    • Trademark Law, 2018-Present
    • Patent Law, 2018-Present
  • Selected to The Wisconsin Super Lawyers: Rising Stars® list, 2009

See our disclaimer regarding third-party awards.

Presentations, Publications, & Contributions

  • Regular contributor to the IP Insights Blog
  • Presenter, “What’s Brewing in Trademark Law,” ForwardFest, 2017
  • Presenter, “Protecting Your Competitive Edge,” WMEP Manufacturing Matters! Conference, 2017
  • Co-author, "Trademark Law" section of Wisconsin Attorney's Desk Reference
  • Presenter, "IP Audits, Commercial Law," Web Advisor Webinar, 2014
  • Presenter, "Protecting Your Brand," American Advertising Federation of Northern Illinois, 2013
  • Author, "Intellectual Property Audits, Identifying and Protecting Intellectual Property," State Bar of Wisconsin, 2013
  • Author, "INTA's Model State Trademark Bill," Wisconsin Intellectual Property Lawyer's Association, 2009
  • Presenter, "What's In a Name? Protecting Your Trademarks Before You're All Wet," World Waterpark Association 26th Annual Symposium and Trade Show, 2006
  • Presenter, "Patents, Trademarks and Copyrights: Protection of the Intangible Assets of a Water Park," World Waterpark Association 25th Annual Symposium and Trade Show, 2005

Community Involvement & Board Memberships

  • Madison East Boosters, Treasurer, 2018-Present
  • Maple Bluff Country Club
    • Director of Membership, 2018-2021
    • Board Member, 2018-2021
  • East Madison Little League, Coach, 2007-2017
  • Village of Maple Bluff, Parks, Recreation and Harbor Committee Member, 2009-2010

Professional Memberships

  • International Trademark Association (INTA), Model State Trademark Bill Subcommittee
  • American Intellectual Property Association
  • State Bar of Wisconsin
  • Wisconsin Intellectual Property Lawyer's Association
  • Dane County Bar Association


  • J.D., University of Denver College of Law, 1997
  • B.S., Civil Engineering, University of Wisconsin - Madison, 1994

Christopher’s Select Writing & Presentations