You’ve Got to “Fear the Deer,” or is it “Fear the Stag”?

January 13, 2017   |  Categories:    Trademark

After a win over the San Antonio Spurs earlier this week, and their first win over the Spurs since 2012, the Milwaukee Bucks are developing a target on their backs as a 2017 NBA playoff contender.  Fear the Deer!  But another party not often associated with the NBA also has the Bucks in its sights.

Mast-Jägermeister SE, purveyor of the JÄGERMEISTER brand, has recently taken exception to a new Bucks logo.  A representation of a Jägermeister logo and the new Bucks logo follows.

To add insult to injury, Jägermeister even takes a “cheap shot,” so to speak, by making the following allegation:  likelihood of damage to Jägermeister’s goodwill “is enhanced by the fact that prospective consumers who are dissatisfied with the quality of the [Buck’s] goods will attribute those defects to” Jägermeister.  All right, now that’s unsportsmanlike!

The Buck’s mascot, Bango the Buck, has been around for decades, and has been known to survive many situations.  Here’s to hoping that luck continues!

DISCLAIMER: The information provided is for general informational purposes only. This post is not updated to account for changes in the law and should not be considered tax or legal advice. This article is not intended to create an attorney-client relationship. You should consult with legal and/or financial advisors for legal and tax advice tailored to your specific circumstances.

Leave a Reply

Your email address will not be published. Required fields are marked *